Rules of engagement Part 2 – The contentSo, we’ve already covered the first part, which was the headline, but what comes next?Content.If you have been successful with grabbing the reader’s attention, you now have access to the 20% or so of people who read on past the...
Do you want more customers? I know I do. The secret to this is engagement with the reader. It doesn’t matter whether this is on a website, in a store, in a letter or on a flyer, the rules of engagement matter! You need to grab the reader’s attention immediately. To do...
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