Less is more

Less is more

Quite often, you will find that this is completely true. A small diamond can be worth more than a larger, more common stone. An ounce of saffron is worth more than a sack of flour. You get the idea. The same principle applies to websites. What’s the point of...
Are we still engaged?

Are we still engaged?

Rules of engagement Part 2 – The content So, we’ve already covered the first part, which was the headline, but what comes next? Content. If you have been successful with grabbing the reader’s attention, you now have access to the 20% or so of people who read on past...
Rules of engagement

Rules of engagement

Do you want more customers? I know I do. The secret to this is engagement with the reader. It doesn’t matter whether this is on a website, in a store, in a letter or on a flyer, the rules of engagement matter! You need to grab the reader’s attention immediately. To do...
Website? Why do I need one of those?

Website? Why do I need one of those?

From family run restaurants to father and son run local carpenters and car repair outlets, it’s surprising how many small and local business just like yours still don’t have any kind of presence on the Internet. However, professionally designed, mobile...